Brian Russ Law, Inc. is a United States trademark law office fixated on helping corporations build and protect their brands. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian understands the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the United States of America work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Greendale, Wisconsin, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Greendale or Wisconsin?” Yes! We help businesses worldwide with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the US to represent clients in USPTO proceedings. Also visit our trademark-specific site at BrianTheTrademarkLawyer.com.
Greendale’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their enterprise and not getting tied up with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark attorney to advise give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Greendale, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Help Your Company?
Protecting brands is a trademark lawyer's primary role. Businesses are in the best position to protect their name and logo if they take a proactive strategy. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. If you need to get the name of your brand trademarked, give us a call.
What To Look For In a Trademark Lawyer
The best way a business entrepreneur can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size company in any industry across the world secure trademark protection in the United States. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see entrepreneurs think that setting up an LLC or registering a DBA/FBN statement means their company name is trademarked and safe from litigation. This is not true. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger restaurant on the main drag of Greendale} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new diner on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another hard scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a playbook on what to do if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by others. When an infringement occurs, sending a demand letter to the offender can make them stop. If someone is intentionally stealing your trademark identity to make a profit, then you will need to take steps to stop them. You could need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Ready to Serve Greendale} Entrepreneurs
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.