Brian Russ Law, Inc. is a United States trademark legal firm focused on helping companies build and protect their brands. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations throughout the USA work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Greencastle, Indiana, then you’ve come to the right place.
“Hold up,” you may be thinking, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Greencastle or Indiana?” Yes! We help businesses nationwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also visit our trademark-specific site at BrianTheTrademarkLawyer.com.
Greencastle’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their corporation and not getting distracted with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Greencastle, like Brian Russ Law, Inc.
How Can a Trademark Attorney Empower Your Company?
A trademark attorney’s job is to help their clients protect their brands. Businesses are in the best position to protect their name and logo if they take a proactive strategy. Our firm's seen so many businesses drop tens of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive user engagement. If you need to get the name of your business trademarked, give us a call.
What To Look For In a Trademark Lawyer
The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark lawyer can help any size company in any industry across the world secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. You should find an attorney that you are comfortable with discussing business strategy with because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a sandwich restaurant on the main drag of Greencastle} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. You neglect, however, to federally register your business’s name. Imagine going to Las Vegas and finding a new restaurant with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. An even more common – and still hard – situation is what to do if your name brand logo was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your brand. There may be cases where others infringe on your brand without realizing it. Sometimes, having a attorney send a demand notice to the infringer will make them stop. willfully ripping off your trademark identity to make a profit, then you will need to take steps to stop them. A state lawsuit may be necessary to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Ready to Serve Greencastle} Businesses
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.