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Trademark Law Firm for Great Neck, New York

Brian Russ Law, Inc. is a United States trademark law office focused on helping corporations build and protect their brands. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across the United States work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Great Neck, New York, then you’ve come to the right place.

“Wait a second,” you may be thinking, “I saw Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Great Neck or New York?” Yes! We help entrepreneurs nationwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Great Neck, New York entrepreneurs protect their brands.

Great Neck’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark attorney is a lawyer who specializes in practicing in the field of trademarks. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Great Neck, like Brian Russ Law, Inc.

How Can a Trademark Lawyer Help Your Company?

Protecting brands is a trademark attorney’s primary role. A business is the best placed to protect its name before or shortly after its launch. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive consumer engagement. Give us a call if you want to lock down your company’s name with federal trademark protection.

What To Look For In a Trademark Lawyer

Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

We commonly see creatives think that setting up an LLC or filing a DBA/FBN statement means their company name is trademarked and safe from challenge. This is not true. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The problem is that the Secretary of State and your county recorder don’t cross-reference business names with the trademark list. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a burger shop on the main drag of Great Neck} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a year-old diner with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another difficult scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.

3. INFRINGEMENT STRATEGY.

If you have a brand, then you need a playbook on what to do if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by people. When an infringement occurs, sending a demand letter to the offender can make them stop. If someone is intentionally copying your brand identity to make a profit, then you will need to take steps to stop them. You could need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.

Trademark Attorney Brian Russ is Excited to Serve Great Neck} Businesses

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.

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