Brian Russ Law, Inc. is a United States trademark law firm fixated on helping companies build and protect their brands. We understand the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian gets the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across the USA work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Great Neck, New York, then you’ve come to the right place.
“Wait a second,” you may be wondering, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Great Neck or New York?” Yes! We help clients worldwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings. Also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.

Great Neck’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. You can hire a trademark lawyer to help give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Great Neck, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Help Your Company?
A trademark attorney’s role is to help their clients protect their brands. Businesses need to weigh brand protection before they launch or shortly thereafter. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage markets. Give us a call if you want to lock down your business's brand with federal trademark protection.
What To Look For In a Trademark Law Fim
Doing nothing to protect your name can cause problems for a business owner. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. The things you should consider when securing legal counsel for your trademark is the experience of the attorney, their online reviews, and how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the more your business will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or registering a DBA/FBN statement means their brand name is trademarked and safe from dispute. This is not accurate. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a sandwich shop on the main drag of Great Neck} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new pub on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another hard scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your name. It's important to be aware of how your brand might be infringed on by businesses. When an infringement occurs, sending a cease-and-desist letter to the offender can make them stop. If someone is purposefully You may need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Lawyer Brian Russ is Here to Serve Great Neck} Entrepreneurs
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.