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Trademark Lawyer for Grayslake, Illinois

Brian Russ Law, Inc. is a United States trademark law firm fixated on helping businesses build and protect their brands. We understand the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian gets the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies throughout the United States work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Grayslake, Illinois, then you’ve come to the right place.

“Hang on now,” you may be thinking, “I saw Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Grayslake or Illinois?” Yes! We help clients worldwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Grayslake, Illinois entrepreneurs protect their brands.

Grayslake’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Grayslake, like Brian Russ Law, Inc.

How Can a Trademark Law Firm Help Your Business?

A trademark attorney’s role is to help their clients protect their brands. Businesses are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen many start-ups make the oversight of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. If you need to get the name of your business trademarked, give us a call.

What To Look For In a Trademark Law Fim

The best way a business entrepreneur can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. We find the best trademark attorneys are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. The qualities you should consider when securing legal counsel for your trademark is the experience of the attorney, their online reviews, and how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the best synergy for your company.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not accurate. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the USPTO rather than use-based state common law trademark rights. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.

2. BRAND PROTECTION

Brand protection is necessary for most small businesses. Imagine this – you start a hamburger shop on the main drag of Grayslake} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. You happen to go to Vegas for the weekend, and you find a year-old diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. An even more common – and still frustrating – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

If you have a brand, then you need a plan on what to do if someone infringes your brand. There may be cases where businesses infringe on your brand without realizing it. Sometimes, having a attorney send a demand notice to the infringer will make them stop. If someone is intentionally copying your trademark identity to make money, then you will need to take steps to stop them. A state lawsuit may be necessary to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademark Attorney Brian Russ is Available to Serve Grayslake} Creatives

The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.

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