Brian Russ Law, Inc. is a United States trademark law firm focused on helping corporations build and protect their brands. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the USA work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Gravesend, New York, then you’ve come to the right place.
“Hold up,” you may be saying, “I heard Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Gravesend or New York?” Yes! We help entrepreneurs nationwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings.
Gravesend’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their business and not getting tied up with the intricacies of trademark law, which should be left to a trademark lawyer. You can hire a trademark attorney to advise give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Gravesend, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Help Your Business?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Companies are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive market engagement. Give us a call if you want to lock down your business's brand with federal trademark protection.
What To Look For In a Trademark Law Fim
Doing nothing to protect your name can cause problems for a business entrepreneur. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark lawyer can help any size business in any industry across the globe secure trademark protection in the United States. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not true. Securing an LLC or a Doing Business As Statement does not equal trademark protection. Brand protection is stronger with a federal trademark from the USPTO rather than time-based local common law trademark rights. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hamburger restaurant on the main drag of Gravesend} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new diner on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. An even more common – and still tricky – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your brand. There may be cases where people infringe on your trademark without realizing it. When an infringement occurs, sending a demand notice to the offender can make them stop. If your brand is being intentionally and maliciously exploited, you need to take appropriate measures to protect your bottom line. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Available to Serve Gravesend} Companies
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.