Brian Russ Law, Inc. is a United States trademark law office fixated on helping businesses build and protect their brands. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations across the USA work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Granite Bay, California, then you’ve come to the right place.
“Hang on now,” you may be saying, “I saw Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Granite Bay or California?” Yes! We help entrepreneurs anywhere with trademark registration support services. The USPTO allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings. Also visit our trademark-specific web presence at BrianTheTrademarkLawyer.com.
Granite Bay’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their company and not getting tied up with the intricacies of trademark law, which should be left to a trademark attorney. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Granite Bay, like Brian Russ Law, Inc.
How Can a Trademark Attorney Support Your Business?
A trademark lawyer's job is bedeviling simple - to help creatives protect their brand. A company is the best placed to protect its name and logo before or shortly after its launch. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive market engagement. Give us a call if you want to lock down your company’s name with federal trademark protection.
What To Look For In a Trademark Law Fim
The worst thing a business owner can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or registering a DBA/FBN statement means their company name is trademarked and safe from litigation. This is not correct. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hot dog restaurant on the main drag of Granite Bay} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Imagine going to Las Vegas and finding a new diner with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. An even more common – and still hard – situation is what to do if your name brand name was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your brand. There are many situations where someone might innocently infringe your brand. When an infringement occurs, sending a demand notice to the offender can make them stop. In other cases, where the offender is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. You may need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Here to Serve Granite Bay} Entrepreneurs
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.