fbpx

Trademark Lawyer for Grafton, Wisconsin

Brian Russ Law, Inc. is a United States trademark law firm centered on helping corporations build and protect their brands. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian recognizes the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses throughout the United States work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Grafton, Wisconsin, then you’ve come to the right place.

“Wait a second,” you may be thinking, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Grafton or Wisconsin?” Yes! We help clients anywhere with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Grafton, Wisconsin entrepreneurs protect their brands.

Grafton’s Trademark Attorney

AS SEEN ON
AND OVER 450 NEWS SITES
Verified by BrandPush.co

What Is A Trademark Attorney?

Small businesses should spend their time running their enterprise and not getting distracted with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Grafton, like Brian Russ Law, Inc.

How Can a Trademark Attorney Empower Your Company?

Protecting brands is a trademark attorney’s primary role. Companies are in the best position to protect their brand if they take a proactive strategy. Our firm's seen many businesses make the mistake of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive user engagement. If you want to protect your business name, call us.

What To Look For In a Trademark Lawyer

Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The things you should consider when securing legal counsel for your trademark is the experience of the lawyer, their online reviews, and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the best synergy for your company.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

We commonly see entrepreneurs think that setting up an LLC or filing a DBA/FBN statement means their business name is trademarked and safe from challenge. This is not correct. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the United States Patent Trademark Office rather than use-based local common law trademark rights. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.

2. BRAND PROTECTION

Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a sandwich restaurant on the main drag of Grafton} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new pub on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. An even more common – and still tricky – situation is what to do if your name brand logo was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

Make sure you have a playbook in place to protect your brand if someone infringes your brand. There may be cases where others infringe on your brand without realizing it. In some cases, the infringer will stop when a lawyer sends a letter demanding that they stop. If someone is intentionally stealing your brand identity to make themselves rich, then you will need to take steps to stop them. You could need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.

Trademark Lawyer Brian Russ is Excited to Serve Grafton} Businesses

The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

search previous next tag category expand menu location phone mail time cart zoom edit close