Brian Russ Law, Inc. is a United States trademark legal firm focused on helping corporations build and protect their brands. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across the United States of America work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Gonzalez, Florida, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I thought Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Gonzalez or Florida?” Yes! We help clients worldwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the USA to represent clients in USPTO proceedings.
Gonzalez’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is a lawyer who specializes in practicing in the field of trademarks. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Gonzalez, like Brian Russ Law, Inc.
How Can a Trademark Attorney Help Your Company?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Companies need to consider brand protection before they launch or shortly thereafter. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target markets. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Attorney
The worst thing a business owner can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark lawyer can help any size business in any industry across the world secure trademark protection in the United States. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the best synergy for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not true. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the USPTO rather than time-based local common law trademark rights. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Brand protection is vital for most small businesses. Imagine this – you start a sandwich shop on the main drag of Gonzalez} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. You happen to go to Vegas for the weekend, and you find a brand new pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your brand if someone infringes your brand. There may be cases where others infringe on your brand without realizing it. In some cases, the infringer will stop when a attorney sends a notice demanding that they stop. In other cases, where the offender is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. You might need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Excited to Serve Gonzalez} Businesses
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.