Brian Russ Law, Inc. is a United States trademark legal firm fixated on helping corporations build and protect their brands. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations throughout the USA work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Golden, Colorado, then you’ve come to the right place.

“Wait a second,” you may be saying, “I thought Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Golden or Colorado?” Yes! We help customers nationwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the USA to represent clients in USPTO proceedings. Also learn more at our trademark-specific site at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. You can hire a trademark attorney to advise give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Golden, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Support Your Company?

Protecting brands is a trademark lawyer's primary role. Companies need to consider brand protection before they launch or shortly thereafter. Our firm's seen many companies make the mistake of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive market engagement. If you want to protect your business name, call us. 

What To Look For In a Trademark Law Fim

The worst thing a business entrepreneur can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or filing a DBA/FBN statement means their company name is trademarked and safe from litigation. This is not correct. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The strongest way to protect a name is to gain federal trademark registration. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name. 
2. BRAND PROTECTION
Brand protection is needed for most small businesses. Imagine this – you start a burger shop on the main drag of Golden} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. You neglect, however, to federally register your business’s name. Then, you happen to go to Vegas for the weekend, and you find a year-old diner with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours. 
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by others. When an infringement occurs, sending a demand notice to the offender can make them stop. If someone is intentionally ripping off your brand identity to make a profit, then you will need to take steps to stop them. You may need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well. 

Trademark Attorney Brian Russ is Ready to Serve Golden} Entrepreneurs

The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.