Brian Russ Law, Inc. is a United States trademark legal firm fixated on helping corporations build and protect their brands. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses throughout the USA work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Godfrey, Illinois, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Godfrey or Illinois?” Yes! We help clients nationwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings.
Godfrey’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their enterprise and not getting bothered with the intricacies of trademark law, which should be left to a trademark lawyer. You can hire a trademark attorney to help give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Godfrey, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Support Your Business?
A trademark lawyer's job is bedeviling simple - to help companies protect their brand. A business is the best placed to protect its name and logo before or shortly after its launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target markets. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Lawyer
The worst thing a business entrepreneur can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark lawyer can help any size business in any industry across the globe secure trademark protection in the United States. The things you should consider when securing legal counsel for your trademark is the experience of the counselor, their online reviews, and how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The most prudent way to protect a name is to receive federal trademark registration. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog restaurant on the main drag of Godfrey} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a year-old restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. An even more common – and still tricky – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your name. There may be cases where others infringe on your trademark without realizing it. Sometimes, having a lawyer send a demand notice to the infringer will make them stop. If someone is purposefully You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Excited to Serve Godfrey} Companies
The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.