Brian Russ Law, Inc. is a United States trademark legal firm focused on helping businesses build and protect their brands. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian understands the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations across the United States work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Gloversville, New York, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Gloversville or New York?” Yes! We help clients worldwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings.
Gloversville’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their business and not getting bothered with the intricacies of trademark law, which should be left to a trademark attorney. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Gloversville, like Brian Russ Law, Inc.
How Can a Trademark Attorney Support Your Company?
Protecting brands is a trademark attorney’s primary role. Companies need to assess brand protection before they launch or shortly thereafter. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. If you want to protect your business name, call us.
What To Look For In a Trademark Lawyer
The worst thing a business owner can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark attorney can help any size company in any industry across the world secure trademark protection in the United States. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. Your lawyer should be someone you can talk to about your brand. The better the synergy, the more your brand will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or registering a DBA/FBN statement means their business name is trademarked and safe from litigation. This is not accurate. Securing an LLC or a Doing Business As Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the USPTO. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a sandwich restaurant on the main drag of Gloversville} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a new pub with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your name. It's important to be aware of how your trademark might be infringed on by people. In some cases, the infringer will stop when a law firm sends a notice demanding that they stop. In other cases, where the offender is purposefully You might need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademark Attorney Brian Russ is Here to Serve Gloversville} Entrepreneurs
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.