Brian Russ Law, Inc. is a United States trademark legal firm fixated on helping businesses build and protect their brands. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations across the United States work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Glenview, Illinois, then you’ve come to the right place.
“Hang on now,” you may be thinking, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Glenview or Illinois?” Yes! We help clients anywhere with trademark registration support services. The USPTO allows lawyers licensed anywhere in the USA to represent clients in USPTO proceedings.
Glenview’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their business and not getting tied up with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Glenview, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Empower Your Business?
Protecting brands is a trademark lawyer's primary role. Businesses need to weigh brand protection before they launch or shortly thereafter. Our firm's seen many businesses make the mistake of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. Give us a call if you want to lock down your business's brand with federal trademark protection.
What To Look For In a Trademark Lawyer
The best way a business owner can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. The qualities you should consider when securing legal support for your trademark is the experience of the lawyer, their online reviews, and how personable they are. You should find an attorney that you are comfortable with discussing business strategy with because that will lead to the best synergy for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not accurate. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a sandwich restaurant on the main drag of Glenview} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a year-old diner with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another difficult scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your name. There may be cases where others infringe on your trademark without realizing it. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. If someone is intentionally ripping off your trademark identity to make money, then you will need to take steps to stop them. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Lawyer Brian Russ is Ready to Serve Glenview} Entrepreneurs
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.