Brian Russ Law, Inc. is a United States trademark law firm centered on helping corporations build and protect their brands. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian understands the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses throughout the United States of America work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Glens Falls, New York, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I heard Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Glens Falls or New York?” Yes! We help clients worldwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the USA to represent clients in USPTO proceedings.
Glens Falls’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their business and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark lawyer to help give you peace of mind that your logo is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Glens Falls, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Support Your Company?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Companies are in the best position to protect their brand if they think about brand protection pre-launch or shortly after their launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive customer engagement. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Law Fim
The worst thing a business entrepreneur can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark attorney can help any size business in any industry across the world secure trademark protection in the United States. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The problem is that the Secretary of State and your county recorder don’t cross-reference business names with the trademark list. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Brand protection is necessary for most small businesses. Imagine this – you start a taco shop on the main drag of Glens Falls} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a year-old pub with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another difficult scenario is what to do if you start a business using a name that was already trademarked by another organization.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your name. It's important to be aware of how your brand might be infringed on by businesses. When an infringement occurs, sending a demand notice to the offender can make them stop. If someone is intentionally stealing your trademark identity to make money, then you will need to take steps to stop them. You could need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Ready to Serve Glens Falls} Businesses
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.