Brian Russ Law, Inc. is a United States trademark law firm fixated on helping corporations build and protect their brands. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian understands the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the USA work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Glens Falls, New York, then you’ve come to the right place.
“Hang on now,” you may be thinking, “I heard Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Glens Falls or New York?” Yes! We help clients nationwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings. Also visit our trademark-specific site at BrianTheTrademarkLawyer.com.
Glens Falls’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is a attorney who specializes in practicing in the field of trademarks. You can hire a trademark attorney to advise give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Glens Falls, like Brian Russ Law, Inc.
How Can a Trademark Attorney Empower Your Company?
A trademark attorney’s role is to help their clients protect their brands. Businesses need to assess brand protection before they launch or shortly thereafter. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate market interest. If you want to protect your company name, call us.
What To Look For In a Trademark Lawyer
Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The problem is that the Secretary of State and your county recorder don’t cross-reference business names with the trademark list. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Brand protection is necessary for most small businesses. Imagine this – you start a hot dog shop on the main drag of Glens Falls} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Then, you happen to go to Vegas for the weekend, and you find a year-old diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another organization.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your brand. It's important to be aware of how your brand might be infringed on by businesses. Sometimes, having a lawyer send a demand letter to the infringer will make them stop. If someone is purposefully You may need to file a state lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Excited to Serve Glens Falls} Businesses
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.