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Trademark Attorney for Anaheim, California

Brian Russ Law, Inc. provides trademark registration services for clients in all 50 states, including California.


Examples of Trademark Needs in Anaheim, California

A lot of people ask us, “Why do I need a trademark for my business?” And the simple answer to that is your businesses name, logo, and branding are inherently valuable. You want to ensure that you’ve protected your business as your brand’s value grows and continues to appreciate over time. For example, if you’re in Anaheim Hills, or driving on Highway 91, you’ve probably seen tons of billboards for corporations and mom-and-pop shops alike. And they’ve all got a certain feel to them, their branding. And that branding is valuable. You want to make sure that if you start a shop in Northwest Anaheim, that somebody two states over isn’t going to steal your idea and name and do the same business.

A great example I love to use is professional sports teams. Their need to have a protected brand name, logo, slogan, and such is invaluable because so much of their team’s value is wrapped up in their identity. There are lots of sports teams, but for fans, there’s always “my team”. Think about the teams near Southeast Anaheim and Anaheim Hills, like the Anaheim Ducks and the LA Angels. You can probably picture their logo in your mind, and you know that nobody else is using their names and logos to promote a professional sports team.

What’s the Importance of Trademarking my Product?

A business without a trademark cannot have exclusive rights to the mark and therefore can’t stop competitors from using it. For example, if someone creates ‘Happy Days’ as the name of their nursery school, the toy store with the same name cannot stop them from doing so.

To protect your trademark in the United States, you need to register it with the United States Patent and Trademark Office. Registering a mark with the United States Patent and Trademark Office protects your trademark for an entire country.

The Pros and Cons of Federal U.S. Trademarks

Trademarks can be used to prevent others from using your company’s logo. Trademarking allows for a greater lawsuit opportunity against those who use it without permission.

A federal trademark registration is important. First, it’s easier to win a case against infringers if you have federal trademarks as well as state types of trademarks, rather than only common law trademarks. Second, you can sue someone in federal court instead of state court because your damages and remedies are higher.

The other benefit of registering a trademark on the USPTO Principal Register is that it provides constructive notice to others. Conducting the search helps avoid unintentional infringement which can be actionable.

Why Business Owners Need To Hire A Trademark Attorney And Why DIY Patents Should Be Avoided

Hire a trademark attorney to legally protect your trademark. The process can be long and complicated. A trademark lawyer will file the application for you, as well as perform an extensive search for other trademarks that might conflict with yours.

We recommend that clients avoid the process of securing a trademark by themselves. There are

It is best to avoid using automated services in the process of securing a trademark, as this can potentially create an awful and expensive mess.

We pride ourselves on making your application look good. If you need help, reach out to our office, and we will advise you on how best to apply for a trademark or not apply at all if somebody has already registered it.

What are the Differences Between Trademark and Copyright?

Trademarking is used to protect a company name or the product’s name. They’re mostly used for marketing purposes, so one will know where to go if they want that specific product.

One can protect their work by registering it with the copyright office. A registered copyright offers more protection than an unregistered one but both will provide some level of protection for the creator. It’s important to know the difference between a trademark and copyright so that your company’s intellectual property rights are adequately protected.

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