Brian Russ Law, Inc. is a United States trademark law firm focused on helping companies build and protect their brands. We get the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian understands the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations throughout the USA work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Beaver Dam, Wisconsin, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Beaver Dam or Wisconsin?” Yes! We help entrepreneurs worldwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings. Also check out our trademark-specific website at BrianTheTrademarkLawyer.com.
Beaver Dam’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their corporation and not getting tied up with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Beaver Dam, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Empower Your Company?
A trademark attorney’s job is bedeviling simple - to help creatives protect their brand. Companies are in the best position to protect their logo if they take a proactive strategy. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive market engagement. If you want to protect your business name, call us.
What To Look For In a Trademark Law Fim
Doing nothing to protect your name can cause problems for a business entrepreneur. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or filing a DBA/FBN statement means their business name is trademarked and safe from dispute. This is not true. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Brand protection is needed for most small businesses. Imagine this – you start a sandwich restaurant on the main drag of Beaver Dam} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Imagine going to Las Vegas and finding a year-old pub with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another difficult scenario is what to do if you start a business using a name that was already trademarked by another organization.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your name. There may be cases where businesses infringe on your trademark without realizing it. In some cases, the infringer will stop when a lawyer sends a notice demanding that they stop. willfully ripping off your brand identity to make a profit, then you will need to take steps to stop them. A federal lawsuit might be necessary to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Excited to Serve Beaver Dam} Entrepreneurs
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.