Brian Russ Law, Inc. is a United States trademark law office focused on helping companies build and protect their brands. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian gets the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses throughout the United States work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Bayville, New Jersey, then you’ve come to the right place.

“Hold up,” you may be saying, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Bayville or New Jersey?” Yes! We help clients nationwide with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the US to represent clients in USPTO proceedings. Also check out our trademark-specific web presence at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Bayville, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Support Your Business?

A trademark attorney’s job is to help their clients protect their brands. Businesses are in the best position to protect their brand if they take a proactive strategy. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target customers. Give us a call if you want to lock down your business's brand with federal trademark protection. 

What To Look For In a Trademark Lawyer

Doing nothing to protect your name can cause problems for a business owner. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark attorney can help any size business in any industry across the world secure trademark protection in the United States. The traits you should consider when securing legal support for your trademark is the experience of the counselor, their online reviews, and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your business. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see entrepreneurs think that setting up an LLC or filing a DBA/FBN statement means their business name is trademarked and safe from challenge. This is not true. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. #s# So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name. 
2. BRAND PROTECTION
Brand protection is needed for most small businesses. Imagine this – you start a sandwich restaurant on the main drag of Bayville} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. Imagine going to Las Vegas and finding a brand new restaurant with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. An even more common – and still tricky – situation is what to do if your name brand logo was federally protected by a third party before you started using yours. 
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your name if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by others. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well. 

Trademark Lawyer Brian Russ is Excited to Serve Bayville} Businesses

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.