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Trademark Attorney for Barrington, Illinois

Brian Russ Law, Inc. is a United States trademark legal firm centered on helping businesses build and protect their brands. We appreciate the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian understands the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across the USA work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Barrington, Illinois, then you’ve come to the right place.

“Hang on now,” you may be wondering, “I heard Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Barrington or Illinois?” Yes! We help entrepreneurs nationwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Barrington, Illinois entrepreneurs protect their brands.

Barrington’s Trademark Attorney

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What Is A Trademark Attorney?

Small businesses should spend their time running their corporation and not getting tied up with the intricacies of trademark law, which should be left to a trademark lawyer. You can hire a trademark attorney to advise give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Barrington, like Brian Russ Law, Inc.

How Can a Trademark Lawyer Help Your Business?

A trademark lawyer's job is bedeviling simple - to help businesses protect their brand. A company is the best placed to protect its logo before or shortly after its launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage consumers. Give us a call if you want to lock down your business's name with federal trademark protection.

What To Look For In a Trademark Attorney

Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size business in any industry across the globe secure trademark protection in the United States. The qualities you should consider when securing legal counsel for your trademark is the experience of the lawyer, their online reviews, and how personable they are. You should find a lawyer that you are comfortable with discussing company strategy with because that will lead to the best synergy for your business.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not true. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a hamburger restaurant on the main drag of Barrington} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. You happen to go to Vegas for the weekend, and you find a brand new restaurant with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. An even more common – and still tricky – situation is what to do if your name brand name was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

It is important to have a plan in place in case someone infringes on your name. It's important to be aware of how your trademark might be infringed on by people. Sometimes, having a lawyer send a cease-and-desist letter to the infringer will make them stop. If someone is intentionally ripping off your brand identity to make themselves rich, then you will need to take steps to stop them. You may need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.

Trademark Attorney Brian Russ is Here to Serve Barrington} Entrepreneurs

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.

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