Brian Russ Law, Inc. is a United States trademark law firm fixated on helping companies build and protect their brands. We understand the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian understands the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations across the United States of America work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Azusa, California, then you’ve come to the right place.
“Hang on now,” you may be thinking, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Azusa or California?” Yes! We help businesses worldwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings.
Azusa’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. You can hire a trademark attorney to advise give you peace of mind that your logo is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Azusa, like Brian Russ Law, Inc.
How Can a Trademark Attorney Empower Your Business?
A trademark attorney’s job is bedeviling simple - to help creatives protect their brand. Companies need to assess brand protection before they launch or shortly thereafter. Our firm's seen many start-ups make the oversight of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target consumers. Give us a call if you want to lock down your company’s brand with federal trademark protection.
What To Look For In a Trademark Lawyer
The best way a business entrepreneur can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. You should find a lawyer that you are comfortable with discussing company strategy with because that will lead to the best synergy for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hot dog restaurant on the main drag of Azusa} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. You happen to go to Vegas for the weekend, and you find a brand new diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another hard scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your name if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by people. When an infringement occurs, sending a demand letter to the offender can make them stop. If your trademark is being intentionally and maliciously exploited, you need to take appropriate measures to protect your trademark. You could need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademark Attorney Brian Russ is Available to Serve Azusa} Companies
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.