Brian Russ Law, Inc. is a United States trademark legal firm fixated on helping companies build and protect their brands. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian gets the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the United States work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Austin, Texas, then you’ve come to the right place.
“Hold up,” you may be wondering, “I thought Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Austin or Texas?” Yes! We help businesses worldwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the USA to represent clients in USPTO proceedings.
Austin’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Austin, like Brian Russ Law, Inc.
How Can a Trademark Attorney Support Your Company?
Protecting brands is a trademark attorney’s primary role. Companies are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen many start-ups make the error of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. Give us a call if you want to lock down your business's brand with federal trademark protection.
What To Look For In a Trademark Attorney
The best way a business entrepreneur can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark lawyer can help any size company in any industry across the world secure trademark protection in the United States. The traits you should consider when securing legal counsel for your trademark is the experience of the lawyer, their online reviews, and how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not true. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the USPTO. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hot dog restaurant on the main drag of Austin} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a new restaurant with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another person.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your name. There may be cases where businesses infringe on your trademark without realizing it. Sometimes, having a law firm send a cease-and-desist notice to the infringer will make them stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. You could need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademark Attorney Brian Russ is Here to Serve Austin} Entrepreneurs
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.