Brian Russ Law, Inc. is a United States trademark law firm centered on helping companies build and protect their brands. We appreciate the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian recognizes the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses throughout the USA work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Auburn, New York, then you’ve come to the right place.

“Hang on now,” you may be wondering, “I thought Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Auburn or New York?” Yes! We help clients worldwide with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the US to represent clients in USPTO proceedings. Also learn more at our trademark-specific site at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. You can hire a trademark attorney to advise give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Auburn, like Brian Russ Law, Inc. 

How Can a Trademark Law Firm Empower Your Business?

Protecting brands is a trademark lawyer's primary role. A company is the best placed to protect its brand before or shortly after its launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage markets. If you need to get the name of your brand trademarked, give us a call. 

What To Look For In a Trademark Lawyer

The best way a business entrepreneur can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your business. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or registering a DBA/FBN statement means their brand name is trademarked and safe from dispute. This is not true. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. #s# You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark. 
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a taco shop on the main drag of Auburn} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. You happen to go to Vegas for the weekend, and you find a brand new diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. An even more common – and still difficult – situation is what to do if your name brand logo was federally protected by a third party before you started using yours. 
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. There may be cases where others infringe on your trademark without realizing it. When an infringement occurs, sending a cease-and-desist notice to the offender can make them stop. If someone is intentionally ripping off your trademark identity to make money, then you will need to take steps to stop them. You may need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well. 

Trademark Lawyer Brian Russ is Ready to Serve Auburn} Creatives

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.