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Trademark Law Firm for Athens, Tennessee

Brian Russ Law, Inc. is a United States trademark legal firm focused on helping businesses build and protect their brands. We get the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across the USA work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Athens, Tennessee, then you’ve come to the right place.

“Hold up,” you may be wondering, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Athens or Tennessee?” Yes! We help entrepreneurs nationwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Athens, Tennessee entrepreneurs protect their brands.

Athens’s Trademark Attorney

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What Is A Trademark Attorney?

Small businesses should spend their time running their company and not getting tied up with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your company, make sure to work with a lawyer who has no problem working in Athens, like Brian Russ Law, Inc.

How Can a Trademark Law Firm Empower Your Business?

A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.

What To Look For In a Trademark Lawyer

The worst thing a business owner can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not accurate. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. #s# So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a taco shop on the main drag of Athens} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours.

3. INFRINGEMENT STRATEGY.

If you have a brand, then you need a strategy on what to do if someone infringes your brand. It's important to be aware of how your brand might be infringed on by people. Sometimes, having a law firm send a cease-and-desist letter to the infringer will make them stop. willfully and maliciously exploited, you need to take appropriate measures to protect your trademark. A state lawsuit might be necessary to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademark Attorney Brian Russ is Ready to Serve Athens} Creatives

The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

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