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Trademark Law Firm for Atascadero, California

Brian Russ Law, Inc. is a United States trademark law office fixated on helping companies build and protect their brands. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the United States work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Atascadero, California, then you’ve come to the right place.

“Wait a second,” you may be wondering, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Atascadero or California?” Yes! We help customers anywhere with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Atascadero, California entrepreneurs protect their brands.

Atascadero’s Trademark Attorney

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What Is A Trademark Attorney?

Small businesses should spend their time running their enterprise and not getting distracted with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Atascadero, like Brian Russ Law, Inc.

How Can a Trademark Lawyer Empower Your Business?

A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses are in the best position to protect their brand if they take a proactive strategy. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. If you need to get the name of your brand trademarked, give us a call.

What To Look For In a Trademark Attorney

The worst thing a business entrepreneur can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your business.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not accurate. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. Brand protection is stronger with a federal trademark from the United States Patent Trademark Office rather than time-based local common law trademark rights. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.

2. BRAND PROTECTION

Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a burger restaurant on the main drag of Atascadero} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. You happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. An even more common – and still difficult – situation is what to do if your name brand name was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

It is important to have a plan in place in case someone infringes on your brand. There are many situations where someone might innocently infringe your trademark. When an infringement occurs, sending a demand letter to the offender can make them stop. willfully and maliciously exploited, you need to take appropriate measures to protect your trademark. A state lawsuit might be necessary to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademark Lawyer Brian Russ is Available to Serve Atascadero} Entrepreneurs

The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

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