Brian Russ Law, Inc. is a United States trademark legal firm fixated on helping corporations build and protect their brands. We understand the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian gets the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies throughout the United States work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Arlanza, California, then you’ve come to the right place.
“Wait a second,” you may be saying, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Arlanza or California?” Yes! We help clients worldwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the USA to represent clients in USPTO proceedings.
Arlanza’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their business and not getting bothered with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your company, make sure to work with a lawyer who has no problem working in Arlanza, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Help Your Company?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. A company is the best placed to protect its name before or shortly after its launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. Give us a call if you want to lock down your business's name with federal trademark protection.
What To Look For In a Trademark Law Fim
The worst thing a business entrepreneur can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark lawyer can help any size business in any industry across the world secure trademark protection in the United States. The qualities you should consider when securing legal support for your trademark is the experience of the attorney, their online reviews, and how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the more your brand will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see entrepreneurs think that setting up an LLC or registering a DBA/FBN statement means their business name is trademarked and safe from litigation. This is not true. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. Brand protection is stronger with a federal trademark from the USPTO rather than time-based local common law trademark rights. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger shop on the main drag of Arlanza} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new pub on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your brand if someone infringes your brand. It's important to be aware of how your brand might be infringed on by businesses. Sometimes, having a lawyer send a demand letter to the infringer will make them stop. willfully copying your brand identity to make money, then you will need to take steps to stop them. You could need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademark Attorney Brian Russ is Excited to Serve Arlanza} Businesses
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.