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Trademark Attorney for Aplin Beach, Michigan

Brian Russ Law, Inc. is a United States trademark law firm centered on helping companies build and protect their brands. We understand the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies throughout the United States work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Aplin Beach, Michigan, then you’ve come to the right place.

“Wait a second,” you may be wondering, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Aplin Beach or Michigan?” Yes! We help entrepreneurs anywhere with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the US to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Aplin Beach, Michigan entrepreneurs protect their brands.

Aplin Beach’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Aplin Beach, like Brian Russ Law, Inc.

How Can a Trademark Law Firm Empower Your Business?

A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses need to weigh brand protection before they launch or shortly thereafter. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive user engagement. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.

What To Look For In a Trademark Attorney

The worst thing a business entrepreneur can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the more your business will thrive.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not true. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a burger shop on the main drag of Aplin Beach} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a new pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. An even more common – and still frustrating – situation is what to do if your name brand name was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

It is important to have a plan in place in case someone infringes on your name. There are many situations where someone might accidentally infringe your brand. In some cases, the infringer will stop when a law firm sends a letter demanding that they stop. In other cases, where the offender is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.

Trademark Attorney Brian Russ is Here to Serve Aplin Beach} Entrepreneurs

The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

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