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Trademark Attorney for Apex, North Carolina

Brian Russ Law, Inc. is a United States trademark legal firm focused on helping companies build and protect their brands. We appreciate the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian understands the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies throughout the United States work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Apex, North Carolina, then you’ve come to the right place.

“Hang on now,” you may be thinking, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Apex or North Carolina?” Yes! We help customers anywhere with trademark registration support services. The USPTO allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Apex, North Carolina entrepreneurs protect their brands.

Apex’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark lawyer is a lawyer who specializes in practicing in the field of trademarks. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Apex, like Brian Russ Law, Inc.

How Can a Trademark Law Firm Support Your Company?

A trademark attorney’s job is bedeviling simple - to help creatives protect their brand. Companies are in the best position to protect their name if they take a proactive strategy. Our firm's seen many businesses make the mistake of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. If you need to get the name of your business trademarked, give us a call.

What To Look For In a Trademark Attorney

The worst thing a business owner can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. A good United States trademark attorney can help any size business in any industry across the globe secure trademark protection in the United States. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the best synergy for your brand.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The strongest way to protect a name is to receive federal trademark registration. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a burger shop on the main drag of Apex} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a new pub with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. An even more common – and still hard – situation is what to do if your name brand logo was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

Make sure you have a plan in place to protect your name if someone infringes your brand. It's important to be aware of how your brand might be infringed on by people. In some cases, the infringer will stop when a lawyer sends a notice demanding that they stop. If someone is purposefully A federal lawsuit might be needed to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademark Lawyer Brian Russ is Excited to Serve Apex} Companies

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

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