Brian Russ Law, Inc. is a United States trademark legal firm focused on helping businesses build and protect their brands. We get the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies throughout the United States work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Alvin, Texas, then you’ve come to the right place.

“Hold up,” you may be wondering, “I saw Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Alvin or Texas?” Yes! We help clients anywhere with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings. Also learn more at our trademark-specific site at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

Small businesses should spend their time running their company and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark lawyer to help give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Alvin, like Brian Russ Law, Inc. 

How Can a Trademark Lawyer Empower Your Company?

A trademark attorney’s job is bedeviling simple - to help creatives protect their brand. Companies are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate market interest. If you need to get the name of your brand trademarked, give us a call. 

What To Look For In a Trademark Lawyer

The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark. 
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog restaurant on the main drag of Alvin} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a brand new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another company. 
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your name if someone infringes your brand. There may be cases where people infringe on your brand without realizing it. Sometimes, having a attorney send a cease-and-desist letter to the infringer will make them stop. willfully and maliciously exploited, you need to take appropriate measures to protect your trademark. A federal lawsuit could be needed to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademark Lawyer Brian Russ is Ready to Serve Alvin} Entrepreneurs

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.