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Trademark Attorney for Aliso Viejo, California

Brian Russ Law, Inc. is a United States trademark law firm focused on helping companies build and protect their brands. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian gets the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the United States of America work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Aliso Viejo, California, then you’ve come to the right place.

“Hang on now,” you may be wondering, “I saw Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Aliso Viejo or California?” Yes! We help businesses anywhere with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Aliso Viejo, California entrepreneurs protect their brands.

Aliso Viejo’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your company, make sure to work with a lawyer who has no problem working in Aliso Viejo, like Brian Russ Law, Inc.

How Can a Trademark Law Firm Support Your Company?

A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Companies are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen many start-ups make the mistake of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate customer interest. If you want to protect your business name, call us.

What To Look For In a Trademark Lawyer

The worst thing a business entrepreneur can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The qualities you should consider when securing legal support for your trademark is the experience of the attorney, their online reviews, and how personable they are. As an entrepreneur, it's important to find an attorney who you can talk to comfortably about your campaign. This will be the best route for your brand.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not correct. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a hot dog shop on the main drag of Aliso Viejo} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Then, you happen to go to Vegas for the weekend, and you find a new diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another organization.

3. INFRINGEMENT STRATEGY.

Make sure you have a strategy in place to protect your name if someone infringes your brand. There are many situations where someone might accidentally infringe your trademark. Sometimes, having a attorney send a cease-and-desist letter to the infringer will make them stop. In other cases, where the infringer is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. A federal lawsuit may be needed to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademark Attorney Brian Russ is Available to Serve Aliso Viejo} Companies

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

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