Brian Russ Law, Inc. is a United States trademark legal firm centered on helping businesses build and protect their brands. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the USA work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Albany, New York, then you’ve come to the right place.
“Hang on now,” you may be wondering, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Albany or New York?” Yes! We help businesses nationwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the US to represent clients in USPTO proceedings.
Albany’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their business and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Albany, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Support Your Company?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses are in the best position to protect their brand if they think about brand protection pre-launch or shortly after their launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. If you need to get the name of your brand trademarked, give us a call.
What To Look For In a Trademark Attorney
The best way a business owner can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. You should find an attorney that you are comfortable with discussing brand strategy with because that will lead to the best synergy for your company.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not correct. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Brand protection is critical for most small businesses. Imagine this – you start a burger shop on the main drag of Albany} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a year-old restaurant with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another difficult scenario is what to do if you start a business using a name that was already trademarked by another organization.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your name. It's important to be aware of how your brand might be infringed on by businesses. Sometimes, having a law firm send a cease-and-desist notice to the infringer will make them stop. willfully and maliciously exploited, you need to take appropriate measures to protect your brand. You might need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Excited to Serve Albany} Businesses
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.