Brian Russ Law, Inc. is a United States trademark legal firm focused on helping businesses build and protect their brands. We understand the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian gets the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the United States work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Addison, Texas, then you’ve come to the right place.

“Hang on now,” you may be thinking, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Addison or Texas?” Yes! We help businesses nationwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also check out our trademark-specific web presence at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

Small businesses should spend their time running their company and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Addison, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Empower Your Business?

A trademark lawyer's job is to help their clients protect their brands. Businesses need to consider brand protection before they launch or shortly thereafter. Our firm's seen many start-ups make the oversight of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. Give us a call if you want to lock down your company’s name with federal trademark protection. 

What To Look For In a Trademark Attorney

Doing nothing to protect your name can cause problems for a business entrepreneur. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 5x the time, money, and effort of doing it right in the first place. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the more your brand will thrive. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name. 
2. BRAND PROTECTION
Brand protection is vital for most small businesses. Imagine this – you start a hot dog shop on the main drag of Addison} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. You neglect, however, to federally register your business’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old restaurant on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another organization. 
3. INFRINGEMENT STRATEGY.
Make sure you have a plan in place to protect your brand if someone infringes your brand. There are many situations where someone might accidentally infringe your trademark. Sometimes, having a lawyer send a demand letter to the infringer will make them stop. willfully ripping off your brand identity to make money, then you will need to take steps to stop them. A federal lawsuit may be necessary to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademark Attorney Brian Russ is Excited to Serve Addison} Businesses

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.