Brian Russ Law, Inc. Blog

Brian Russ Law, Inc. is a California law firm dedicated to supporting small businesses and consumers. Services include contract review, corporation formation, copyright and trademark rights acquisition, informal dispute resolution, small claims support, and more.

  • How Do Intent-To-Use Trademark Applicants Document Their Bona Fide Intent?

    Before registration, intent-to-use trademark applicants must demonstrate a genuine intent to use the trademark in commerce. This is accomplished by submitting a statement of intent to use the trademark, as well as an explanation of the steps that the applicant has taken or plans to take in order to begin using the trademark. Furthermore, the…


  • Can You Use A Last Name As A Trademark?

    Yes, it is possible to use a last name as a trademark. A last name, like any other word or phrase, can be used to identify the source of goods or services and can be eligible for trademark protection if it meets the necessary requirements. In order to be eligible for trademark protection, a last…


  • Can A Slogan Or Advertising Phrase Function As A Trademark?

    A slogan or advertising phrase can, in fact, serve as a trademark. A trademark is any word, phrase, symbol, or design, or combination thereof, used in commerce to identify and distinguish one manufacturer’s or seller’s goods or services from those of others, as well as to indicate the source of the goods or services. A…


  • Can Third Parties Present Evidence To Examiners To Prevent Trademark Registration?

    Yes, third parties can present evidence to examiners to prevent trademark registration. During the review process for a trademark application, the United States Patent and Trademark Office (USPTO) will consider any relevant evidence that is presented by third parties, including evidence that suggests that the trademark is not eligible for registration. Third parties can present…


  • What If A Final Refusal Is Issued In A Trademark Application?

    If a final refusal is issued in a trademark application, it means that the United States Patent and Trademark Office (USPTO) has determined that the trademark is not eligible for registration. A final refusal may be issued for a variety of reasons, including if the trademark is confusingly similar to an existing trademark, if the…


  • What Is A Certification Trademark?

    A certification trademark is a type of trademark that is used to certify that a product or service meets certain standards or criteria. Certification trademarks are typically used by organizations or trade associations to certify that a product or service meets certain quality, performance, or safety standards, or to certify that a product or service…


  • Are There Differences Between Deceptive Trademarks And Deceptively Misdescriptive Marks?

    Yes, there are differences between deceptive trademarks and deceptively misdescriptive marks. A deceptive trademark is a trademark that misleads consumers as to the nature, characteristics, qualities, or geographic origin of the goods or services being offered. A deceptive trademark is not eligible for trademark protection and cannot be registered with the United States Patent and…


  • What Are The Different Types Of Trademarks?

    There are several different types of trademarks that can be used to protect a business’s brand and reputation. Some common types of trademarks include: It is important to choose a trademark that is unique and distinguishable from the trademarks of others in order to maximize its effectiveness and protect the business’s brand and reputation. It…


  • When Is Trademark Infringement A Concern?

    Trademark infringement is a concern when a person or entity uses a trademark in a manner that is likely to cause confusion among consumers about the source, sponsorship, or affiliation of the goods or services being offered. Trademark infringement occurs when a person or entity uses a trademark that is identical or substantially similar to…


  • When May A Product Bear A Registered Trademark Symbol?

    A product may bear a registered trademark symbol (®) once the trademark has been registered with the United States Patent and Trademark Office (USPTO) and the registration has become effective. The registered trademark symbol is used to indicate that the trademark has been registered and that the owner of the trademark has the exclusive right…


  • How Long Does A United States Trademark Last?

    A United States trademark lasts for a period of 10 years from the date of registration, provided that the trademark is used in commerce and the required maintenance documents are filed with the United States Patent and Trademark Office (USPTO). In order to maintain a trademark registration, the owner of the trademark must file a…


  • What Are The Trademark Registration Renewal Requirements?

    Trademark registration renewal requirements vary depending on the specific circumstances of the trademark and the laws of the jurisdiction in which the trademark is registered. In general, however, trademark registration renewal requires the following steps: It is a good idea to consult with a trademark attorney or other professional to assist with the trademark renewal…


  • What Happens After A Federal Trademark Application Is Filed?

    After a federal trademark application is filed with the United States Patent and Trademark Office (USPTO), the application will undergo a review process to determine whether the trademark is eligible for registration. The review process generally includes the following steps: The review process can take several months or longer, depending on the specific circumstances of…


  • What Is A Trademark Drawing?

    A trademark drawing is a visual representation of a trademark that is submitted as part of a trademark application. The trademark drawing is used to show how the trademark is being used in commerce and to provide a clear and concise visual representation of the trademark. There are a few different types of trademark drawings…


  • What Is A Description Of Goods Or Services for Trademarks?

    A description of goods or services is a specific and detailed list of the goods or services that are associated with a trademark. A description of goods or services is typically included in a trademark application in order to clearly define the scope of protection for the trademark and to identify the specific goods or…


  • What Is First Use In Commerce for a Trademark?

    “First use in commerce” refers to the first time that a trademark is used in connection with the sale of goods or the rendering of services. The date of first use in commerce can be important for a number of reasons, including establishing priority of use and determining the scope of protection for the trademark.…


  • What Is Use In Commerce for Trademark Applications?

    “Use in commerce” refers to the use of a trademark in connection with the sale of goods or the rendering of services. In order to obtain a trademark registration, the applicant must demonstrate that the trademark is being used in commerce. The specific requirements for use in commerce will depend on the nature of the…


  • What Is A Trademark Specimen?

    A trademark specimen is a sample of how a trademark is being used in commerce in connection with the goods or services specified in the trademark application. A trademark specimen is typically required when filing a trademark application with the United States Patent and Trademark Office (USPTO) in order to demonstrate that the trademark is…


  • What Is A Trademark Statement Of Use?

    A trademark statement of use is a document that is filed with the United States Patent and Trademark Office (USPTO) to demonstrate that a trademark that was the subject of an intent-to-use application is now in use in commerce. An intent-to-use application is a type of trademark application that is filed when the applicant has…


  • Should I File An In-Use Or Intent-To-Use Trademark Application?

    When filing a trademark application with the United States Patent and Trademark Office (USPTO), you have the option to file either an in-use or intent-to-use application. The type of application you choose will depend on the specific circumstances of your business and the status of your trademark. An in-use trademark application is filed when the…


  • I Have Many Trademarks – Which Should I Register First?

    If you have many trademarks, it can be helpful to prioritize which trademarks you want to register first. There are a few factors that you may want to consider when deciding which trademarks to register first: Ultimately, the specific priorities for your business will depend on your unique needs and circumstances. It is a good…


  • Should I Claim Color In My Trademark Application?

    It is generally a good idea to consider claiming color in your trademark application if color is an important element of your brand and is used consistently in the promotion and sale of your goods or services. Including color in your trademark application can help to protect the unique visual identity of your brand and…


  • Should I Include Words, A Logo, Or Both In A Trademark Application?

    When preparing a trademark application, it is generally a good idea to consider including both words and a logo in your application. This can provide the broadest possible protection for your trademark and can help to ensure that you are able to protect all of the elements that are used to identify and distinguish your…


  • Should I Apply For a State or Federal Trademark Registration?

    When deciding whether to apply for a state or federal trademark registration, it is important to consider the scope of protection that you need for your trademark and the extent of your business. State trademark registration is available in some states and provides protection for your trademark within the state where it is registered. State…


  • I Found My Trademark Registered For Different Goods or Services – Does That Create an Issue?

    It is possible for a trademark to be registered for different goods or services by different owners. This is known as “co-existence” of trademarks. In general, as long as the goods or services covered by the two trademarks are not related or likely to cause confusion among consumers, co-existence of trademarks is permitted. However, if…


  • Why Should I Hire An Attorney to help With My Trademark?

    There are a number of reasons why you may want to consider hiring an attorney to help with your trademark. Some of the main benefits of hiring an attorney for your trademark include: Overall, hiring an attorney to help with your trademark can provide valuable legal and business benefits, and it can help to ensure…


  • Should I Trademark The Name of My Mobile App?

    It is generally a good idea to trademark the name of your mobile app if you want to protect and promote your brand and to prevent others from using a confusingly similar name for their own app. Trademarking your app name can help to ensure that consumers can easily identify and distinguish your app from…


  • Can You Trademark a Catchphrase?

    Catchphrases can be eligible for trademark protection in certain circumstances. In order to be eligible for trademark protection, a catchphrase must be used in connection with goods or services, and it must be distinctive and capable of identifying the source of those goods or services. Catchphrases that are merely descriptive or that are commonly used…


  • Should I Conduct a Trademark Search Before I File My Application?

    It is generally a good idea to conduct a trademark search before filing a trademark application with the United States Patent and Trademark Office (USPTO). A trademark search can help you to determine whether your chosen trademark is available for use and whether it may be confusingly similar to any existing trademarks. Conducting a trademark…


  • Should I Conduct A Trademark Search Before Using My Trademark?

    It is generally a good idea to conduct a trademark search before using a new trademark in connection with your products or services. A trademark search can help you to determine whether your chosen trademark is available for use and whether it may be confusingly similar to any existing trademarks. Conducting a trademark search can…


  • What Should I Do If I Receive a Trademark Office Action?

    If you receive a Trademark Office Action, it means that the United States Patent and Trademark Office (USPTO) has identified issues with your trademark application that need to be addressed before the application can be approved. A Trademark Office Action will typically include a detailed explanation of the issues that have been identified and will…


  • Acceptable Trademark Specimens for International Class 25 – Clothing

    An important element of a trademark application is a specimen showing the use of the mark in commerce where the mark would be perceived as a source indicator of the goods or services. One of the most common mistakes for Class 25 specimens is somebody will slap a logo on the front of a shirt…


  • Why Should I Trademark My Business Name?

    Trademarking your business name can provide a number of benefits for your company. Some of the main reasons to trademark your business name include: Overall, trademarking your business name can be an important step in building and protecting your brand, and it can provide valuable legal and business benefits for your company.


  • What Agency Handles the Review of Trademark Applications?

    In the United States, the agency responsible for reviewing trademark applications is the United States Patent and Trademark Office (USPTO). The USPTO is a federal agency that is responsible for examining and issuing patents and trademarks, maintaining records of patents and trademarks, and providing information to the public about patents and trademarks. The USPTO has…


  • What Is Trade Dress?

    Trade dress is a legal term that refers to the overall appearance and packaging of a product or service. Trade dress can include elements such as the shape and design of the product or its packaging, the color and layout of the packaging, and other distinctive visual elements that are used to identify and distinguish…


  • How Do I Choose A Strong Trademark?

    Choosing a strong trademark is an important step in protecting and promoting your brand. There are several factors to consider when choosing a trademark, including the following: It is also a good idea to consult with an attorney or a trademark professional to help you choose a strong trademark and to ensure that it meets…


  • What Is The Difference Between The ™, ®, and © Symbols?

    The ™ symbol is used to indicate that a word, phrase, symbol, or design is being used as a trademark. The ™ symbol does not indicate that a trademark has been registered with a national or international trademark office, but it can be used to alert others that the owner of the mark is claiming…


  • The Basics of Trademark Infringement

    Trademark infringement is the unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services. This includes the use of a mark that is identical or confusingly similar to an…


  • What is the USPTO?

    The United States Patent and Trademark Office (USPTO) is an agency of the U.S. Department of Commerce that is responsible for granting patents for new inventions and registering trademarks for goods and services. The USPTO is the federal agency responsible for administering the laws related to patents and trademarks in the United States, and it…


  • What Is The Difference Between a Trademark and a Service Mark?

    A trademark is a word, phrase, symbol, or design that is used to identify and distinguish the source of goods from those of others. A service mark is similar to a trademark, but it is used to identify and distinguish the source of services rather than goods. Both trademarks and service marks are used to…


  • What is a Nunc Pro Tunc Trademark Assignment?

    A nunc pro tunc trademark assignment is a legal document that retroactively assigns ownership of a trademark from one party to another. The term “nunc pro tunc” is a Latin phrase that means “now for then,” and it indicates that the assignment is being made retroactive to a date in the past. Nunc pro tunc…


  • What Is A Trademark?

    A trademark is a word, phrase, symbol, or design that distinguishes the source of goods or services of one party from those of others. A trademark can be used to identify and distinguish products or services in the marketplace, and to indicate the source of those products or services. Trademarks can be registered with national…


  • 2022 Sample USPTO Office Action Response to overcome a Trademark Office Action for §2(d) Likelihood of Confusion

    See below for an example of a successful Section 2(d) Office Action response we provided in response to a trademark Office Action where the USPTO decided the applied-for mark was too similar to an existing mark. The Office Action response successfully overcame the Office Action, allowing the mark to proceed to registration. The full record…


  • Guest Post: Comparative Negligence vs. Contributory Negligence

    Guest Post: Comparative Negligence vs. Contributory Negligence

    [Note from Brian: This post is a guest post from my good friend Nelson Johnson, a Cullman, Alabama personal injury attorney.] In this article, I want to explain the difference between Contributory Negligence and Comparative Negligence. (Also known as Comparative Fault) This is an important legal concept that you may not even know exists but…


  • Trademark Watch – Willow The Magic Lies Within [Brian’s TM Watch]

    Trademark Watch – Willow The Magic Lies Within [Brian’s TM Watch]

    Hey everyone, its attorney Brian Russ coming at you with another episode of Brian’s Trademark Watch. Today’s episode, another Disney trademark. As you know, I’m a huge fan of Disney and their trademark portfolio. I think they’re one of the leaders in the IP world in terms of trademark and obviously branding is a major…


  • Upper Deck Authenticated Memorabilia [Brian’s Trademark Watch]

    Upper Deck Authenticated Memorabilia [Brian’s Trademark Watch]

    Hey everyone, this is attorney Brian Russ coming at you with another one of my Brian’s trademark watch videos. The purpose of this video is to really talk a lot about sports cards and how the sports card industry protects itself, through use of trademarks. And so I saw this one come across my desk.…


  • Character Reveal? CLOD – Disney Pixar Elemental Trademark Watch

    Character Reveal? CLOD –  Disney Pixar Elemental Trademark Watch

    Hey everyone, this is attorney Brian Russ coming at you with another episode of Brian’s Trademark Watch. As you know, the purpose of these trademark watch episodes are for me to kind of read the tea leaves, look at new filings in the trademark office from some of the major IP companies in the world…


  • How to Trademark A Slogan [60-Second Law Bite]

    How to Trademark A Slogan [60-Second Law Bite]

    Hey everyone, it’s attorney Brian Russ coming at you with another 60 second Law Bite. So today’s topic is on how to trademark a slogan or a phrase for your company for your brand. And so I get this question a lot people want to say, Oh I’ve got this great slogan, I want to…


  • 3 Levels of California Civil Court [60 Second Law Bite]

    3 Levels of California Civil Court [60 Second Law Bite]

    Hey everyone! This is attorney Brian Russ coming at you with another 60 second Law Bite. So today’s topic is the three levels of civil claims in California courts. There are three levels of civil claims. They start first with the small claims cases. Small Claims cases are those that are worth $10,000 or less.…


  • 5 Steps in Submitting a Trademark Application

    5 Steps in Submitting a Trademark Application

    Hey everyone, attorney Brian Russ here going over the five steps of filing and preparing your trademark application. So a lot of times I get clients who call me after they’ve submitted a trademark application on their own, maybe they used one of those do yourself sites online and the trademark office reached out to…


  • Trademark Infringement. What Damages are Available? [Brian’s TM Watch]

    Trademark Infringement. What Damages are Available? [Brian’s TM Watch]

    Hey it’s attorney Brian Russ coming at you with another episode of Brian’s trademark watch. So today’s episode really talks about trademark infringement and understanding what the damages are in a trademark infringement setting. Because one of the most common questions I get, one of the most common things that I talk to you about…


  • Copyright Fair Use [60 Second Law Bites]

    Copyright Fair Use [60 Second Law Bites]

    What’s up everyone, it’s attorney Brian coming at you with another episode of 60 second law bites. The purpose these videos kind of tell you a little bit about the law in 60 seconds and usually goes over but we’ll say 60 seconds of fun. So today’s topic is Copyright Fair Use. Now copyright is…


  • What is Automobile Diminished Value? [60 Second Law Bite]

    What is Automobile Diminished Value? [60 Second Law Bite]

    Hey everyone is attorney Brian Russ coming at you with another 60 second law bite. So today’s topic is diminished value. The idea with diminished value is that a vehicle after a car accident is worth less than it was before the accident even if it’s repaired to the same state. Imagine you have two…


  • Disney’s Last Days of the Space Age Trademark Application [Brian’s TM Watch]

    Disney’s Last Days of the Space Age Trademark Application [Brian’s TM Watch]

    Hey everyone, its attorney Brian Russ coming at you with another episode of Brian’s trademark watch. So today we’re looking at a new trademark from Disney Company and it is called Last Days of the Space Age. It was my understanding the Last Days of the Space Age is going to be a stromedy series…


  • Disney Fightflow Trademark Application [Brian’s TM Watch]

    Disney Fightflow Trademark Application [Brian’s TM Watch]

    Hey everyone its attorney Brian Russ coming at you with another episode of Brian’s trademark watch. So today’s episode is on a new application that came in from Disney. As you know, I think Disney is a major player in the intellectual property world. I think they are one of the key examples of what…


  • DISNEY PIXAR ELEMENTAL Trademark Drama Brewing?? [Brian’s TM Watch]

    DISNEY PIXAR ELEMENTAL Trademark Drama Brewing?? [Brian’s TM Watch]

    Hey everyone, it’s attorney Brian Russ coming at you with another episode of Brian’s trademark watch, late on a Friday afternoon but I saw a new trademark application or I should say series of trademark applications come across and I wanted to address them before we went out for the weekend. So it looks like…


  • The Upper Deck Laboratory Trademark Application [Brian’s TM Watch]

    The Upper Deck Laboratory Trademark Application [Brian’s TM Watch]

    Hey everyone it’s attorney Brian Russ coming at you again with another episode of Brian’s Trademark Watch. Today’s trademark watch is all about sports cards, or I should say trading card companies and it specifically relates to Upper Deck. So I think if you are aware of sports cards, if you know sports cards, you…


  • NY Yankees vs….. Weed N’ Chicken? Trademark Application Drama [Brian’s TM Watch]

    NY Yankees vs….. Weed N’ Chicken? Trademark Application Drama [Brian’s TM Watch]

    Hey everyone it’s attorney Brian Russ coming at you with another Brian trademark watch episode. So again, I go over these episodes here, trademark watch, just to kind of show you what’s going on in the trademark world. I’ll show you new applications, new things and just kind of try to explain, read the tea…


  • Pain and Suffering for Breach of Contract? [60 Second Law Bite]

    Pain and Suffering for Breach of Contract? [60 Second Law Bite]

    Hey everyone, this is attorney Brian Russ coming at you with another 60 second Law Bite. This one will probably go over 60 seconds because it’s a topic I feel very strongly about and I’m probably going to improvise a little bit. But really what I want to focus on is whether pain and suffering…


  • Are Clickwrap and Clickthrough Agreements Legally Binding? [60 Second Law Bite]

    Are Clickwrap and Clickthrough Agreements Legally Binding? [60 Second Law Bite]

    Hey everyone, its attorney Brian Russ coming at you with another 60 second Law bite. So today’s topic is are click wrap and click through agreements legally binding. So again these contracts are those where you see them online, you see them in digital platforms, or you are clicking on something to accept the terms…


  • What is a Clickthrough Agreement? [60 Second Law Bite]

    What is a Clickthrough Agreement? [60 Second Law Bite]

    Hey everyone, it’s attorney Brian Russ coming at you with another 60 second law bite. Today’s topic is on what is a click through agreement. Now the word click through agreement, that phrase, is generally used to encompass all the different types of wrap agreements that you find in online contracting. So whether it’s click…


  • What is a Clickwrap Agreement? [60 Second Law Bite]

    What is a Clickwrap Agreement? [60 Second Law Bite]

    Hey everyone, it’s attorney Brian Russ coming at you with another 60 second law bite. So today’s topic is what is a click wrap agreements. So click wrap agreements are generally considered to be those agreements you get when you’re signing up for something online or in a digital medium that enters into a binding…


  • NFT & Metaverse Trademarks – Lululemon, Death Row Records, and Aveeno Baby? [Brian’s TM Watch]

    NFT & Metaverse Trademarks – Lululemon, Death Row Records, and Aveeno Baby? [Brian’s TM Watch]

    Hey everyone this is attorney Brian Russ coming at you again with another episode of Brian Trademark Watch. So today’s video really focuses on NFT’s, Metaverse and existing companies trying to stake their claim in the metaverse, trying to stake their claim to their brand in the metaverse and NF T’s and things like that.…


  • What is A MOU or A Memorandum of Understanding? [60-Second Law Bite]

    What is A MOU or A Memorandum of Understanding? [60-Second Law Bite]

    Hey everyone, this is attorney Brian Russ, coming at you with another 60 second law bite. So today’s topic is What is an MOU or also known as a memorandum of understanding. They’re supposed to be non binding agreements, where it just evidence is the intent of the parties to have a discussion about something…


  • Top 6 Trademark Application Mistakes!

    Top 6 Trademark Application Mistakes!

    Hey everyone is attorney, Brian Russ coming at you with another video about trademarks. So, as you know, I’m a trademark lawyer. I think trademarks are exceptionally important for people, for business owners, especially creatives, entrepreneurs, people who are putting out common products that they need to distinguish themselves in the marketplace. So the purpose…


  • Served a Lawsuit? Next Steps [60-Second Law Bite]

    Served a Lawsuit? Next Steps [60-Second Law Bite]

    Hey everyone, its attorney Brian Russ coming at you with another 60 second law bite. So this law bite is on what to do if you have been served a lawsuit so I get this a lot people asked me or I get calls, they say, “Hey, I was served a lawsuit, you know, six…


  • MARVEL SNAP?? New Marvel Trademark [Brian’s Trademark Watch]

    MARVEL SNAP?? New Marvel Trademark [Brian’s Trademark Watch]

    Hey everyone this is attorney Brian Russ here. I’m a trademark attorney based out of California. Running my own practice, visit me at Brianrusstrademarks.com. So I like to do these trademark watch videos, just to let you know kind of things I’ve seen that have come through in applications. I love watching the big IP…


  • What is a Copyright? [60-Second Law Bite]

    What is a Copyright? [60-Second Law Bite]

    Hey everyone this is attorney Brian Russ coming at you with another 60 second law bite. This one is on “what is a copyright”. A lot of people ask me “what is a copyright.” A copyright is a form of intellectual property protection that protects artistic or creative works. So we see copyright protection generally…


  • What is a Trademark? [60 Second Law Bite]

    What is a Trademark? [60 Second Law Bite]

    Hey everyone, its attorney Brian Russ coming at you with another 60 second Law Bite. This one is “what is a trademark?” It’s a question I get all the time, people call my office to say “Hey, can I copyright or patent or trademark this thing?” And so I’m doing a little series on: what…


  • How To Trademark a T-Shirt Logo [60 Second Law Bite]

    How To Trademark a T-Shirt Logo [60 Second Law Bite]

    Hi everyone, this is attorney Brian Russ coming at you with a 60 second law bite on trademarking a t shirt logo. So I am wearing a North Face shirt. North Face is one the most recognizable brands in the world. I think they’re a good example for how to trademark a t shirt logo.…


  • Negotiating Credit Card Debt [60 Second Law Bite]

    Negotiating Credit Card Debt [60 Second Law Bite]

    Hey everyone this is attorney Brian Russ coming at you with another 60 second law bite. So this topic is on negotiating credit card debt. I work with a lot of clients on lawsuits where they’re being sued for credit card debt or other kind of consumer debt. So there’s a couple of tips and…


  • What is a Confidentiality Agreement? [60 Second Law Bite]

    What is a Confidentiality Agreement? [60 Second Law Bite]

    Hey everyone, its attorney Brian Russ coming at you with another 60 second law bite. Today’s topic is “What is a confidentiality agreement?” So a confidentiality agreement. We see this in a lot of situations, because collaboration between multiple parties or one has something they want to keep secret, but they want to share it…


  • What Is A Likelihood of Confusion Trademark Office Action? [60 Second Law Bite]

    What Is A Likelihood of Confusion Trademark Office Action? [60 Second Law Bite]

    Hey everyone, this is attorney Brian Russ coming at you with another 60 second Law bite. This one is on Office Action refusals from the US patent trademark office specifically related to 2 (d) refusals. That’s a likelihood of confusion basically means that the trademark office examining attorney looked at your application and determined that…


  • Can I Trademark My Real Name? [60 Second Law Bite]

    Can I Trademark My Real Name? [60 Second Law Bite]

    Hi everyone, this is attorney Brian Russ coming at you with another 60 second law bite. This one is on, can a person trademark their name? The answer is yes. There’s absolutely no reason why a person cannot trademark their name unless it is statutorily prohibited. There are reasons why people cannot trademark a name,…


  • When to Trademark Your Brand Name [60 Second Law Bite]

    When to Trademark Your Brand Name [60 Second Law Bite]

    Hi everyone is attorney Brian Russ coming at you with another 60 second law bite. So today’s topic is about when to trademark your brand. I always tell people, the earlier the better. The situation you don’t want to get in is you don’t want to invest an incredible amount of capital in your branding…


  • S-Corp or LLC? [60 Second Law Bite]

    S-Corp or LLC? [60 Second Law Bite]

    Hi everyone is attorney Brian Russ coming at you today with a topic of should I set up an LLC or an S-corp? I get that question a lot people say, Well, should I be an LLC? Or should I be an S-corp? But really that’s the wrong question. Because LLC is a corporate structure…


  • Corporation or LLC? [60 Second Law Bite]

    Corporation or LLC? [60 Second Law Bite]

    Hi everyone, this is attorney Brian Russ coming at you with 60 second Law Bite. This one is on whether you should set your company as a corporation or LLC. Well first of all, you should talk to an attorney to really hash out the issues but the biggest difference though between a Corporation LLC…


  • Sole Proprietorship or LLC? [60 Second Law Bite]

    Sole Proprietorship or LLC? [60 Second Law Bite]

    Hey everyone, this attorney Brian Russ coming to you with a 60 second law bite. So today’s topic is sole proprietorship or an LLC, I get this question all the time people say, “I want to start a company, I want to start a business. I have this idea should I start a sole prop…


  • Used Car Sales Warnings! [60 Second Law Bite]

    Used Car Sales Warnings! [60 Second Law Bite]

    Used Car Sales Warnings! [60 Second Law Bite] Hey everyone! This is attorney Brian Russ coming at you today to talk about use car sales warnings. It’s our 60 second Law Bite Clip of the Day! So I get a lot of calls about used car sales and how they’ve gone wrong and what people…


  • Trademarks & 10 Brands: How Nike, Apple, and McDonald’s Trademarks Make Their Mark

    Trademarks & 10 Brands: How Nike, Apple, and McDonald’s Trademarks Make Their Mark

    Brands are popular these days – think about the brands that you know and remember. From big-name companies like Coca-Cola and Nike to smaller brands that may not be as famous, but make a huge impact on your daily life. If you are looking to establish your own brand, this is a great article to…


  • 5 Keys – Brand Lawyer on How To Choose A Strong Trademark: Evaluation, Clearance , And An Attorney

    5 Keys – Brand Lawyer on How To Choose A Strong Trademark: Evaluation, Clearance , And An Attorney

    Choosing the right trademark for your brand or business can be a difficult process. Using a brand lawyer to walk you through the process is critical. This article breaks it down into three steps to make the process easier: evaluating your brand, doing a clearance search, and hiring a professional trademark attorney to nail the…


  • Trademark Attorney: What Is The US Patent And Trademark Office (USPTO)?

    Trademark Attorney: What Is The US Patent And Trademark Office (USPTO)?

    Have you heard of the USPTO before? What does a trademark attorney have to do with the USPTO? Are you confused about what USPTO does and how it benefits corporate America? Are you curious about which trademarks the USPTO has approved so far? If so, this blog article will answer your questions and more! What…


  • Innocent Trademark Infringement Can Result In Brutal Lawsuits

    Thanks to smart phones, many people are more connected than ever. Furthermore, social media also offers an outlet for boosting your marketing efforts. But this convenience can come at a price: using trademarks without authorization is often like walking unprotected through a minefield. What is Innocent Trademark Infringement? Innocent trademark infringement is when someone accidentally…


  • 4 Reasons Why It’s Taking So Long For The US Patent And Trademark Office To Review Your Trademark Application

    4 Reasons Why It’s Taking So Long For The US Patent And Trademark Office To Review Your Trademark Application

    You’ve invested all this time and money in coming up with a trademark and now you’re finally ready to file your application with the US Patent and Trademark Office. But are they going to approve it? And how long will it take them to approve your trademark application? What is a trademark application? A trademark…


  • Trademark Application Review – What Are the 5 Steps at the United States Patent & Trademark Office?

    Trademark Application Review – What Are the 5 Steps at the United States Patent & Trademark Office?

    U.S. trademarks are regulated by the federal government through the United States Patent and Trademark Office (USPTO). The process usually takes 12-18 months to complete once it’s started. So don’t expect it go quick. The process to apply for a trademark is relatively straightforward, but it does require some thought and planning. The steps necessary…


  • Trademarks & The U.S. Patent and Trademark Office: What Is It’s Purpose? Top 5 Questions.

    Looking for a permission to legally use or sell a trademark or business name that’s already been used? Need to file an application as a trademark applicant? Brian Russ Law, Inc. have you covered!195 characters


  • Service Mark and Trademark – What’s the Difference?

    The Difference Between a Service Mark and Trademark. If you need help determining what type of trademark or service mark your business needs, give Brian Russ Law, Inc. a call.


  • What Is A Trademark?

    What Is A Trademark? A trademark is an identifying word, phrase, symbol, or design, which identifies and distinguishes the source of the goods. Common law trademarks arise in the course of business and are used in interstate commerce. A trademark may be entitled to protection if it is distinctive enough that consumers recognize it as…


  • Don’t Launch a Brand Without A Trademark Clearance Search (7 Considerations)

    Don’t Launch a Brand Without A Trademark Clearance Search (7 Considerations)

    A trademark clearance search is a vital part of your pre-launch planning. Keep reading for 7 considerations for when you’re ready to launch your brand!


  • IP Symbols – ™ ® ℠ © – What Do They Mean?

    IP Symbols – ™ ® ℠ © – What Do They Mean?

    I’m always getting questions from folks searching for trademark help about the different kinds of symbols that are associated with intellectual property protection. Common questions include, “When do I get to use ®?” and “What’s the difference between ™ and ℠”?. The purpose of this post is to explain the differences between the symbols and…


  • Worst Possible Responses to a Trademark Office Action

    [This transcript is a result of automated audio transcription from the video posted below. For help from Copyright Trademark Lawyer Brian Russ, visit http://www.CopyrightTrademarkLawyer.com or call 888-632-6623. Grammatical errors may be present in the transcript below. This transcript is for informational purposes only and may not be relied on as legal advice. This transcript is…


  • How to Stop a Bank Levy or Wage Garnishment

    [This transcript is a result of automated audio transcription from the video posted below. For help from Brian Russ Law, Inc. with a debt collection defense or wage garnishment problem, visit http://www.BrianRussLaw.com or call 888-632-6623. Grammatical errors may be present in the transcript below. This transcript is for informational purposes only and may not be…


  • Trademark Classes of the United States Patent Trademark Office

    [This transcript is a result of automated audio transcription from the video posted below. For help from Copyright Trademark Lawyer Brian Russ, visit http://www.CopyrightTrademarkLawyer.com or call 888-632-6623. Grammatical errors may be present in the transcript below. This transcript is for informational purposes only and may not be relied on as legal advice.] Hey everyone this…


  • Debt Collection Notice After Statute of Limitations – §1788.52(d)(2)

    [This is a transcript is a result of automated audio transcription from the video posted below. For help from Brian Russ Law, Inc. a law firm defending against debt collection, visit http://www.BrianRussLaw.com or call 888-632-6623. Grammatical errors may be present in the transcript below. This transcript is for informational purposes only and may not be…


  • Can You Be Sued for A Charged Off Debt?

    [This is a transcript is a result of automated audio transcription from the video posted below. For help with debt collection matters in from a California debt collection lawyer, contact  our office by following this link or call 888-632-6623. Grammatical errors may be present in the transcript below. This transcript is for informational purposes only…


  • Can You Trademark A Photograph?

    [This transcript is a result of automated audio transcription from the video posted below. For help from Copyright Trademark Lawyer Brian Russ, visit http://www.CopyrightTrademarkLawyer.com or call 888-632-6623. Grammatical errors may be present in the transcript below. This transcript is for informational purposes only and may not be relied on as legal advice.] Hey everyone is…


  • Difference Between Copyright and Trademark

    [This transcript is a result of automated audio transcription from the video posted below. For help from Copyright Trademark Lawyer Brian Russ, visit http://www.CopyrightTrademarkLawyer.com or call 888-632-6623. Grammatical errors may be present in the transcript below. This transcript is for informational purposes only and may not be relied on as legal advice.] Hey everyone its…


  • Another Guest Post Published

    Check out our guest post on small claims published by our friends at Dale Jensen Law.


  • What Is the Statute of Limitations?

    The statute of limitations is a law that puts a time limit on court cases. Both criminal and civil cases can have a statute of limitations. Statutes of limitations vary by case type and location. For example, in Florida, a prosecutor has four years to file a criminal case against a person charged with fraud.…


  • Guest Post Alert

    Check out this guest post I wrote that was published on my good friend and fellow attorney Donald Powell’s web page. Donald is a Kentucky estate planning lawyer. I wrote a post a little bit outside of my current practice areas of business law, copyright and trademark acquisition, and small claims support, but it’s a…


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