Brian Russ Law, Inc. is a California trademark law firm centered on helping companies build and protect their brands and their business. We understand the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across California work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Cherry Valley, then you’ve come to the right place. You can also check out our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark lawyer is a attorney who specializes in practicing in the field of trademarks. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Cherry Valley, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Help Your Business?

A trademark attorney’s role is to help their clients protect their brands. A business is the best placed to protect its name and logo before or shortly after its launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive consumer engagement. If you need to get the name of your brand trademarked, give us a call. 

What To Look For In a Trademark Attorney

The best way a business entrepreneur can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the more your company will thrive. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see entrepreneurs think that setting up an LLC or registering a DBA/FBN statement means their brand name is trademarked and safe from litigation. This is not accurate. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name. 
2. BRAND PROTECTION
Brand protection is necessary for most small businesses. Imagine this – you start a sandwich shop on the main drag of Cherry Valley called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a year-old diner with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another organization. 
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your name if someone infringes your brand. There may be cases where businesses infringe on your brand without realizing it. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. willfully ripping off your trademark identity to make money, then you will need to take steps to stop them. You may need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits. 

Trademary Attorney Brian Russ is Ready to Serve Cherry Valley Entrepreneurs

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.