Brian Russ Law, Inc. is a California trademark legal firm focused on helping businesses build and protect their brands and their business. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian sees the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across California work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Cameron Corners, then you’ve come to the right place. You can also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.

Cameron Corners’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their enterprise and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark lawyer to assist give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Cameron Corners, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Empower Your Business?
A trademark attorney’s job is to help their clients protect their brands. A business is the best placed to protect its brand before or shortly after its launch. Our firm's seen many businesses make the oversight of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred brand. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target markets. If you need to get the name of your business trademarked, give us a call.
What To Look For In a Trademark Law Fim
Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size company in any industry across the world secure trademark protection in the United States. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your company.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or registering a DBA/FBN statement means their business name is trademarked and safe from challenge. This is not correct. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. #s# You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog shop on the main drag of Cameron Corners called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a year-old pub with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. An even more common – and still difficult – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your brand. There are many cases where someone might innocently infringe your brand. When an infringement occurs, sending a demand letter to the offender can make them stop. willfully ripping off your trademark identity to make a profit, then you will need to take steps to stop them. You might need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademary Lawyer Brian Russ is Excited to Serve Cameron Corners Creatives
The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.