Brian Russ Law, Inc. is a California trademark law office fixated on helping corporations build and protect their brands and their business. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian gets the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations across the Golden State work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Beaumont, then you’ve come to the right place. You can also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

Small businesses should spend their time running their business and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Beaumont, like Brian Russ Law, Inc. 

How Can a Trademark Lawyer Empower Your Company?

A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. Companies need to weigh brand protection before they launch or shortly thereafter. Our firm's seen so many businesses drop tens of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target markets. If you want to protect your company name, call us. 

What To Look For In a Trademark Lawyer

Doing nothing to protect your name can cause problems for a business entrepreneur. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark attorney can help any size company in any industry across the world secure trademark protection in the United States. The things you should consider when securing legal support for your trademark is the experience of the counselor, their online reviews, and how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the best synergy for your brand. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or registering a DBA/FBN statement means their business name is trademarked and safe from challenge. This is not true. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. #s# You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name. 
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hot dog restaurant on the main drag of Beaumont called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a year-old diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. An even more common – and still hard – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours. 
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your name. There are many situations where someone might accidentally infringe your brand. Sometimes, having a attorney send a demand notice to the infringer will make them stop. In other cases, where the infringer is purposefully A federal lawsuit could be needed to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademary Lawyer Brian Russ is Ready to Serve Beaumont Entrepreneurs

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.