Brian Russ Law, Inc. is a California trademark law office focused on helping corporations build and protect their brands and their business. We get the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the Golden State work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Altadena, then you’ve come to the right place. You can also visit our trademark-specific website at BrianTheTrademarkLawyer.com.
Altadena’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Altadena, like Brian Russ Law, Inc.
How Can a Trademark Attorney Support Your Company?
A trademark attorney’s role is to help their clients protect their brands. Businesses are in the best position to protect their name if they take a proactive strategy. Our firm's seen many businesses make the error of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property protection is important for startups, especially those that depend on their branding to engage consumers. If you need to get the name of your company trademarked, give us a call.
What To Look For In a Trademark Law Fim
The best way a business entrepreneur can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. As an entrepreneur, it's important to find an attorney who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not true. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the United States Patent Trademark Office. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger shop on the main drag of Altadena called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. You neglect, however, to federally register your business’s name. Then, you happen to go to Vegas for the weekend, and you find a brand new diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another hard scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. There may be cases where people infringe on your brand without realizing it. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. If your trademark is being purposefully You might need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademary Lawyer Brian Russ is Available to Serve Altadena Businesses
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.