There are several different types of trademarks that can be used to protect a business’s brand and reputation. Some common types of trademarks include:

1. Word mark: A word mark is a trademark that consists solely of words or letters, and is not associated with any specific design elements. A word mark is used to protect the business’s name or brand and is typically used to identify the business’s goods or services.
2. Design mark: A design mark is a trademark that consists of a specific design or logo. A design mark is used to protect the business’s visual identity and is typically used to identify the business’s goods or services.
3. Sound mark: A sound mark is a trademark that consists of a specific sound or combination of sounds. A sound mark is used to protect the business’s audio identity and is typically used to identify the business’s goods or services.
4. Shape mark: A shape mark is a trademark that consists of a specific shape or configuration. A shape mark is used to protect the business’s physical identity and is typically used to identify the business’s goods or services.
5. Color mark: A color mark is a trademark that consists of a specific color or combination of colors. A color mark is used to protect the business’s color identity and is typically used to identify the business’s goods or services.

It is important to choose a trademark that is unique and distinguishable from the trademarks of others in order to maximize its effectiveness and protect the business’s brand and reputation. It is a good idea to consult with a trademark attorney or other professional to determine the most appropriate type of trademark for your business and to ensure that your trademark meets the necessary requirements.