How To Trademark a T-Shirt Logo [60 Second Law Bite]

Hi everyone, this is attorney Brian Russ coming at you with a 60 second law bite on trademarking a t shirt logo. So I am wearing a North Face shirt. North Face is one the most recognizable brands in the world. I think they’re a good example for how to trademark a t shirt logo. So, T shirts, the international class for T shirts and clothing is one of the most difficult classes to get a trademark in just because it’s so busy, it’s so full. There are so many people who want to trademark their logo, their design, their name, and the clothing class. I want you to know that uniquity is the key, you have to have a unique trademark, you have to have unique work. You got to do a clearance search, hire a lawyer to do your clearance I do clearance searches all the time. It is key in the clothing realm. But another key thing, so if you’re doing it on your own, which I do not recommend, if you’re using LegalZoom, which I do not recommend, you know, one of the keys is that you have to make sure your specimen is correct. You cannot just submit a specimen and picture the t shirt with a logo on it. That is not correct. The specimen needs to show the mark in association with the point of sale so the consumer understands the source of the goods. So look up existing trademark applications that were registered for clothing so look at your Nikes look at your North Faces look at your you know all those big brands, see what they’ve submitted for specimen and I recommend you take a look at those and see how they did it. All right. Have a good one.

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