Brian Russ Law, Inc. is a California trademark legal firm focused on helping businesses build and protect their brands and their business. We get the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian sees the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across the Golden State work through common trademar issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Colton, then you’ve come to the right place. You can also visit our trademark-specific website at BrianTheTrademarkLawyer.com.
Colton’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their enterprise and not getting distracted with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Colton, like Brian Russ Law, Inc.
How Can a Trademark Attorney Help Your Company?
A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. Companies are in the best position to protect their brand if they take a proactive strategy. Our firm's seen many start-ups make the mistake of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred brand. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive customer engagement. Give us a call if you want to lock down your business's brand with federal trademark protection.
What To Look For In a Trademark Law Fim
The worst thing a business owner can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not true. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the United States Patent Trademark Office. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a taco restaurant on the main drag of Colton called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new restaurant on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another difficult scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a plan in place to protect your brand if someone infringes your brand. There may be cases where others infringe on your brand without realizing it. In some cases, the infringer will stop when a law firm sends a letter demanding that they stop. If someone is intentionally copying your trademark identity to make a profit, then you will need to take steps to stop them. You may need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademary Attorney Brian Russ is Available to Serve Colton Entrepreneurs
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.